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Coordinating efforts between marketing and tech teams is essential to creating better customer experiences. Recently,
When it comes to custom app development, be it for a brand new app or the
When it comes to iOS app development, including authentication services can add a lot of value
As the battle for mobile ad placements rages on, Instagram’s new ad offering has many
Lifetime customer value, also called customer lifetime value (CLV), is one of the most important
This post was originally published on March 6, 2014. From time to time we re-publish
With Covid-19 increasing the need for contactless business interactions, it’s become clear investing in mobile
Rather than a transcript for the interview, here are the key points that we talked
Many app categories experienced substantial gains in user acquisition (UA) and overall activity, with the
Creating a mobile app takes a lot of hard work and success is never guaranteed.
You have an app installed in which you are logged in. You receive an email
It can be tough to figure out which mobile ad format to tackle first. Do you
Using high-performing creatives is one of the most important levers to optimize user acquisition. There is
Every year, Apple’s Worldwide Developers Conference (WWDC) brings big news to the digital world. Its 2021 edition
Getting an App Preview video (iOS) or Play Store Video (Google Play) right is a challenge. But it’s
For the most parts these are not really fails per say, we’re oversimplifying here. Some
Competition in the ad world is fierce! Keeping up with the newest trends requires constant
In today’s global app stores, positioning your app based on the local characteristics is becoming
Increasing app visibility is essential for every app, as it will be one of the
Review Analysis is an indispensable part of increasing conversions. Having a good rating and reviews