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Marketing & Tech Teams: Creating Better C

Coordinating efforts between marketing and tech teams is essential to creating better customer experiences. Recently,

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App UA Sretegy: Is Your App Targeting the Wro

When it comes to custom app development, be it for a brand new app or the

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What is iOS Authentication Services?

When it comes to iOS app development, including authentication services can add a lot of value

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How to Get Incredible App Installs With Insta

As the battle for mobile ad placements rages on, Instagram’s new ad offering has many

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The importance of — and how to calculate

Lifetime customer value, also called customer lifetime value (CLV), is one of the most important

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Push Notifications vs. In-App Messaging: What

This post was originally published on March 6, 2014. From time to time we re-publish

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The Pros and Cons of Mobile Apps in Modern Bu

With Covid-19 increasing the need for contactless business interactions, it’s become clear investing in mobile

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App Marketing Interview

Rather than a transcript for the interview, here are the key points that we talked

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UA and Monetization Have Overlapping Goals

Many app categories experienced substantial gains in user acquisition (UA) and overall activity, with the

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Getting Feedback For Your Mobile App

Creating a mobile app takes a lot of hard work and success is never guaranteed.

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Use deep linking as a powerful acquisition an

You have an app installed in which you are logged in. You receive an email

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Which Mobile Ad Format is Best? Here’s What

It can be tough to figure out which mobile ad format to tackle first. Do you

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Ad Creatives Across Channels for Cashback &am

Using high-performing creatives is one of the most important levers to optimize user acquisition. There is

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What’s coming with iOS 15 – the WWDC 2021

Every year, Apple’s Worldwide Developers Conference (WWDC) brings big news to the digital world. Its 2021 edition

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How to increase conversion by getting your ap

Getting an App Preview video (iOS) or Play Store Video (Google Play) right is a challenge. But it’s

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Pinterest Ads Launch in France, Now Available

For the most parts these are not really fails per say, we’re oversimplifying here. Some

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How to make a Creative Analysis using Top Cre

Competition in the ad world is fierce! Keeping up with the newest trends requires constant

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Guide for App Localization and Google Play St

In today’s global app stores, positioning your app based on the local characteristics is becoming

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Mobile App Marketing: Growing Your Game

Increasing app visibility is essential for every app, as it will be one of the

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How to outbreak the Coronavirus Affect the Ra

Review Analysis is an indispensable part of increasing conversions. Having a good rating and reviews