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HubSpot CRM — the all-in-one marketing automation software — was created for businesses that dare to ditch old-school marketing methods. Gone are the days of chasing down prospects. Instead, smart companies harness the power of inbound marketing.

Used by over 48,000 businesses in hundreds of countries, HubSpot CRM offers a full suite of marketing tools to help companies generate traffic, nurture leads, convert customers, and much more.

Article Contents

A True All-in-One Solution

One of the top benefits of HubSpot is no doubt the all-in-one marketing, sales, and service capabilities.

The software consists of three primary tools: the Marketing Hub, the Sales Hub, and the Service Hub.

At the core of these tools is their free Customer Relationship Management (CRM) tool.

Marketing Hub

HubSpot’s Marketing Hub helps you attract more visitors to your website, collect user data, and convert visitors into leads.

Whether you’re looking for SEO, paid ad optimization, content creation tools, or social media management, HubSpot offers this and more in their all-in-one dashboard.

Sales Hub

The Sales Hub is HubSpot’s lead nurturing tool that lets you follow up with prospects, automate manual sales tasks, and close more deals.

You can set up email marketing automation, score your leads, follow up with contacts, and even manage your content marketing campaigns. Even better, you can track team efficiency and make predictions about your business’s revenue and milestones.

Service Hub

The success of your business depends on you keeping your customers happy (and hopefully coming back to buy from you over and over again).

That’s why HubSpot offers a hub of customer service tools to help you provide top-quality service to your customers.

You can address issues and customer questions during the sales process, access analytics about customer satisfaction, and further customize users’ experiences on your website.


At the core of all three tools is HubSpot’s completely free CRM.

The CRM is where you can store and organize your business’s contacts, their company information, potential revenue, and relationship with your company. You can include details like your first point of contact, when they received an email from you, how they responded, and much more.

You can even make custom properties (i.e., details and identifiers) about your contacts, so you never forget where they are in your sales funnel. Then, you can track deals and monitor deal statuses in a single dashboard.

Need even more reasons to choose HubSpot CRM? Read on to learn more about their near endless features and capabilities.

Turns Website Visitors Into Prospects With HubSpot CRM

Wish you could see who was visiting your site? With HubSpot CRM, you get the chance to learn more about the types of companies that are interested in your business.

Visitors that come to your site are called “prospects,” and HubSpot identifies prospects by tracking the unique IP address of each page view on your website. With this information, you’ll see which companies have visited your site and decide which ones are worth following up with.

Prospects will automatically show up in your dashboard, where you can monitor their activity and even set up notifications for when they revisit your site. If a company visits your website multiple times, this is a strong indication that they may be interested in your services.

Want to turn prospects into leads? Add your prospects to your CRM, reach out to them via phone or email, and move them along your sales process.

Track and Monitor Engagement of Your Leads and Clients

Is your website getting traffic but you don’t see the payoff in terms of leads or sales?
It’s because the money is in the follow-up.

With HubSpot, you can track website visits in real-time and hone in on warm leads you may be missing out on.

Engagement on SEO Articles and Pages

Visit each SEO post or page that you want to analyze and HubSpot will show you a wealth of data about how users engage with your content, including:

  • Views: Number of times users viewed this page or post
  • Form Submissions: How many people filled out a contact form on the page or post
  • Bounce Rate: Percentage of sessions that did not continue to another page on your site
  • New Contacts: The number of new contacts created from this post or page
  • Average Time on Page: How long users spent on your site
  • And much more

You can also filter visitors based on the pages they visited on your website and then set priority for who to follow up with first. This way, you don’t waste time chasing down cold leads and are only following up with users that are most likely to buy from you.

Even better, you can automate follow-ups within your CRM so you can contact users right away and increase your chances of closing the deal.

Email Engagement

Similarly, HubSpot CRM lets you track engagement on your email campaigns. Assess open rates, click-through rates, response rates, and deliverability to see how well your campaigns are performing.

Manage Social Media With Ease

Your social media marketing doesn’t have to be a chore when you have HubSpot CRM on your side.

In HubSpot, you can post to all of your social media platforms, monitor mentions, track engagement, schedule posts, and connect with the people who matter most to your business.
You can also compare performance across different platforms so you can tie your social media marketing directly to your bottom line.

Not sure if your social media posts are paying off? You’ll have all the data you need at a glance.

Integrates With Major Third-Party Platforms

Got a favorite marketing tool you can’t live without?

HubSpot CRM integrates with over 100 third-party tools and apps that business owners love.

From Mailchimp to SurveyMonkey to Slack to Salesforce, you’ll have access to all of your beloved tools in one place. Plus, HubSpot also integrates with Zapier, which allows you to connect with even more apps.

Create Workflows and Automate Manual Tasks

Stop wasting time and energy on manual tasks and let HubSpot do the work.

With HubSpot’s workflow automation software, you can increase efficiency in your business so you have more time to focus on what matters most.

HubSpot CRM uses rule-based logic to automate tasks like data entry, repetitive marketing tasks, lead nurturing, social media posting, and more.

They can help you in other areas of your business, like human resources and finance, as well. You no longer have to manually enter employee details and information, design workflows, or track business expenses.

HubSpot CRM does all of this for you with ease, reducing the risk of wasting time or making embarrassing errors.

Segment and Create Lists Based on Activity and Rules

Lists help you identify common traits between your contacts and prospects — from where they are in your sales funnel to what content they’ve viewed on your website.

By segmenting your lists, you make your marketing campaigns much stronger in terms of speaking directly to your prospects’ interests.

With HubSpot, you can set specific rules and parameters that allow you to segment your lists based on Properties like company, activity, status, interests, and more.

Then, the HubSpot Lists App helps you create reports around the success of your marketing campaigns.

Track Your Return on Investment (ROI)

The surest way to know if your marketing efforts are paying off is to see the return on your investment. Tracking your ROI can be done with form fills, phone calls, sales, and ultimately, profits.

With HubSpot, you never have to guess your marketing ROI. They provide accurate conversion tracking and analytics so you know exactly how much revenue your marketing is bringing in.

Track website visitors, leads, customers, and sales per customer using HubSpot’s ROI Calculator to measure the success of your content marketing.

Knowledge is power — and HubSpot CRM gives you the insight you need to improve on your business marketing and scale to new heights.

Track “Deals” To See a Clear Sales Pipeline

HubSpot’s CRM allows you to track the status of your deals with your contacts and prospects.

You can tag contacts based on where you are in your sales conversation or where they are along your sales funnel. This way, you know exactly where you left off and can follow up with them with the right pitch and information.

What’s great about this is that it ensures you won’t forget to follow up with a lead and miss out on an opportunity.

HubSpot CRM Makes SEO Content Planning Easy

Want to create content that attracts organic traffic from search engines?

HubSpot CRM makes it easy to plan out your content, organize it by topic, and optimize it based on SEO best practices.

The SEO tools allow you to organize your website content to match the intent of your target audience better.

According to HubSpot, this makes it easier for Google to understand what your content is about and which keywords you are targeting.

This process starts with creating a list of topics. You then create “pillar” style pages for each topic. After that, you will create articles that target sub-topics around that pillar page.

Here are the steps that HubSpot outlines on their website:

  1. Make a list of topics
  2. Make a list of long-tail keywords based on these topics
  3. Build pages for each topic
  4. Set up a blog
  5. Blog every week to develop page authority
  6. Create a link-building plan
  7. Compress all media before putting it on your website
  8. Stay current on SEO news and practices
  9. Measure and track your content’s success

Don’t worry about having to come up with your own unique SEO content ideas. HubSpot will help you every step of the way — from generating topics, to identifying keywords, to optimizing your posts for search engines.

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