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One of the most amazing things about the digital world we live in is that all the data we generate delivers exceptional insights. In the competitive world of mobile app marketing, every company has an eye on how to succeed at app ranking within the iOS and Android stores. While you likely have specific rank management strategies, that “magic recipe” is often still elusive. Now data has the answer.
A new study by money.co.uk sought to answer the question of how to rank in the app store. They studied 7,000 apps across 22 categories to determine what matters in app rank, including analysis of reviews, price, and ratings. The study did not specifically define top-ranking. Let’s unpack the details.
Reviews of apps are very important for lots of reasons, including rank. They are social proof of your app’s quality, user-friendliness, and delivery on expectations. Getting more reviews for your app is likely part of your mobile app marketing plan, and if it’s not, it’s a good idea to put some urgency around it. That’s because the magic recipe for high rankings requires 12,000+ reviews.
According to the research, the magic number is $2.33 or less for higher ranking on the paid charts. However, this doesn’t mean that consumers aren’t willing to pay more. They are, for some categories, and the app’s rating doesn’t necessarily impact this.
The research also found that for an app to perform, it must have a minimum rating of 3.3. Interestingly, the study did break down some of the average ratings by category and correlate those to costs.
Productivity and Music apps have the best scores, averaging 4, but the average price people pay for these apps is less, at $4.33 and $4.84, respectively.
Consumers are willing to pay more for Medical and Business apps, even with lower average ratings. On average, they will pay up to $8.78 for Medical apps and $5.12 for Business apps, even those falling under the 4-star rating.
Why might user satisfaction and willingness to spend not trend in the same manner? Practical reasoning would apply, that if the quality and user experience are better, the cost will be more. There are a few possibilities:
App ranking and App Store Optimization (ASO) are intimately linked. In most scenarios, your app profile should follow ASO best practices. Having the right title, descriptions, visuals, and keywords are essential to visibility, which can improve rank.
What the study says about app profiles and ASO:
You should always be tweaking your profiles. Testing out small changes can offer you information on what matters to users looking for apps like yours.
Recipes need chefs to come to fruition, and you need a mobile app marketing partner to do the same for your rank management pursuits. We have a broad portfolio of inventory to help you increase your ranking.
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