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We’ve talked about App Clips before, but now they’re finally here. As a brief recap, App Clips allow users to use your app without actually downloading it. This could be a great opportunity to showcase your app to users. On the other hand, time will tell if this lets users use apps more and more without scoring an install.
Apple has interrupted app markets before. Music, TV+, and News are all instances in which Apple stuck their fingers into highly profitable app subscription services. Now, Apple will be releasing Fitness+. Running, walking, strength training, rowing, HIIT and even yoga workouts, all brought to you by Apple. Fitness+ works across iPad, iPhone and Apple TV and integrates with Apple Watch. For $9.99/month or $79.99/year, and requiring no extra equipment, Fitness+ will be an interesting venture for Apple. Fitness+ is not expected until later this year.
With so many subscription services, it only makes sense that Apple would bundle them all together into one. For $14.95/month, users can get access to 50gb of iCloud storage, Apple Music, Arcade and TV+. Apple projects that this will amount to $6/month in savings for users currently subscribed to these services. There is also a premier Apple One option that gives you 2TB of iCloud, the aforementioned subscriptions as well as News and Fitness+. Apple works this out to $25/month in savings for users subscribed to all their services separately.
At the WWDC2020, Apple had previously announced that IDFAs would be saying goodbye. This was a “win” for users, but a huge “loss” for advertisers. saying they’ll give advertisers and companies like AppsFlyer and Adjust until early 2021 before the IDFA is truly gone. Our best guess? They’re working on an Apple Search Ads integrated solution to allow advertisers to track revenue earnings from Search Ads.