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Why are my likes down on Instagram? Is there something wrong with my content? Is there a change in the algorithm? These are the questions people have been asking themselves all of 2021. Likes in general have shaped the app market for Instagram and Instagram accessory apps in 2021.

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No likes no problem?

On March 3rd the question changed altogether. Why don’t I have likes at all?

The seemingly ever-changing algorithm has people constantly searching for ways to improve their likes and shares and maintain visibility on the app. Therefore it comes as no surprise that on March 3rd when Instagram released a beta-testing feature that removed likes altogether to a larger group than intended… people were more than a little upset.

Though this feature was quickly switched back, it shows what an impact Instagram likes have on the app market.

Why am I not getting as many likes on Instagram?

Tens of articles have already been published in 2021 about how to cope with the new algorithm and though Instagram itself has not spoken on the matter, the consensus seems to be as follows: “Over the last year, I’ve noticed a significant drop in my impressions, engagement, and number of new followers. The reason: Instagram’s 2021 Algorithm. Thanks to the last few updates, only 10% of your followers are able to see your post.”

The consensus, according to this article, is that the algorithm has changed to favor saves instead of likes in 2021, and also that Instagram’s paid content is getting a bigger share of space on peoples’ feeds. But how does this affect the app market?

Instagram accessory apps

Though this does not particularly prove what has happened with the Instagram algorithm, the popularity of these articles does indicate how important likes and visibility are in Instagram. This has created a demand for apps such as “Likes Up” which is on the biggest movers list this week.

This app helps you organize your caption and hashtags to get more likes on Instagram. Apps like these pretty much have their market at this point. Instagram accessory apps, specifically ones intended to increase Instagram audience are growing more and more popular all the time.

App market

What this shows is that Instagram is an app in and of itself, but its huge possibility and visibility in the app store has also made it so that Instagram likes have become their subsection of apps. Instagram likes are such a commodity that there is not only a demand for Instagram editing apps but also Instagram-like-enhancing apps, Instagram growth apps, and much more.

If you want to see what other changes Instagram influences in the app store, sign up for a demo with MobileAction and keep an eye on Instagram updates, trends, and related keywords that are shaping the app landscape in 2021.

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