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How much value do you place on your app rating and reviews? If it’s not a high priority of your mobile app marketing strategy, we think it should be. That’s because your rating is a symbol of trust, credibility, and reliability.
While it doesn’t tell the whole story on the usability and effectiveness of your app, prospective users do pay attention to it. It could be the reason they do or don’t download. While your rating is something to monitor all the time, it’s especially crucial when you’re launching a user acquisition (UA) campaign. If you’re going to push people to your app store profile page, you’ll want to improve your app’s rating as part of app store optimization (ASO).
One critical component to call out is that an app’s rating impacts how the app stores rank results in an organic search. For example, when a user searches for “scanner,” it will return apps that provide this functionality. Beyond the paid ads, it will list organic results.
If your app has a healthy rating, it’s likely to be higher on the list. However, not every review an app receives is equal. They consider volume, freshness, and type. To maintain an over four-star rating, you’ll need to entice users to leave ratings.
You can tell the world how great your app is, but it’s not going to be as powerful as your users saying it. This is because your brand has a bias, and consumers trust each other. In fact, 90% of consumers trust online reviews.
They may put a lot of stock in what someone engaging with your app has to say. While not every review will be positive, you need to gain as many authentic ones as possible. It could even be a competitive edge.
Is it hard to get reviews for your app? What types of techniques did you try? Every user of your app has an opinion on it (as long as they’ve adopted it), and you need to entice them to give you feedback. Here are a few things you can do to increase reviews:
Responding to app reviews is another part of the process. Positive or negative, you should try to respond to all of them. Keep responses concise and friendly. Acknowledge the feedback and guide a user to resources if they have a complaint. If possible, personalize them, but they may not be possible, depending on how many you receive.
You could collect some beneficial information that can help you improve your app’s functionality. For things that weren’t clear to users, you may want to update your description on the app stores or add more information to an FAQ. They may also be a goldmine for keywords because you’re capturing how your audience speaks about your app and what it does.
Responding shows that you care about the user experience and could prompt someone new to download the app.
Keeping your app rating top of mind is always a good idea, but there are certain times when you’ll want to boost it as part of UA app install campaigns. Such campaigns that could benefit from a higher app rating include:
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