Top 3 Things to Consider for Voice Search SEO
We live in a society where digitalisation is rife. We a...
There Are Professional Sand Casting Papers Published On This Site
Table of Contents
First, let’s define target market so that you know what it means. A target market can be described as a specific group of users that you intend to reach in your marketing efforts.
Your target market should be comprised of users who would benefit from your app. These users share similar demographics, preferences, lifestyles, and behaviors and would be the most likely users to want your app.
But wouldn’t it be better to include every user in your target customer definition? Wouldn’t that lead to acquiring more users and customers?
Although it might seem that way, a marketing plan that attempts to attract everyone is not nearly as effective. Think about it. If you were to target every user in the world, would you even know where to start?
What needs would your app fill? What marketing strategies would you use? Where would you market your app?
But a target market definition will make your marketing plan more clear because it will cater to the specific needs of a specific group of users. This will enable you to:
So as you can see, targeting every user would be a waste of your time. It would also be a waste of money if you are relying on paid acquisition strategies.
Now we are going to talk about how to define a target market.
The best users to target are those who would most benefit from your app. Think about what your app does and how it helps users.
You will want to find out:
If you want to gain an even deeper understanding of your target market, you need to find out:
After you’ve done adequate research on your target market, you need to put together all the information you found. You can do this by creating a user persona.
A user persona is a make-believe character that shares the same traits and demographics of the members of your target audience. You need to refer to this persona each time you work on your app or mobile marketing plan.
The user persona will help you remember what kind of app your target market wants and the marketing messages that would appeal to them.
Your target audience definition should influence:
Remember, you can’t attract everyone, but by focusing on your target market you will be able to entice the right users who will love your app.