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mobile persona is vital for the success of your app. Learn how to create user personas by reading this article.

What is a mobile persona?

A mobile persona can also be referred to as a:

  • Buyer persona
  • Customer persona
  • Customer avatar
  • User persona
  • App persona

You may have heard one of those terms before. That’s because buyer personas are commonly used in many different industries. They help companies gain a better understanding of their target markets.

Basically, a buyer persona is a representation of a company’s average customer. This representation is not a real person, but a fictitious personality that best portrays the types of users the business will be targeting.

Apps also need to have their own buyer personas, or in this case, user personas. Most likely, you will need to create more than one persona to cover all the different types of users your app will target.

Why is the mobile persona important?

As explained above, a buyer persona helps the company better understand its target market. This understanding allows the company to come up with marketing strategies that attract customers and convince them to buy the company’s product or service.

This tactic can be used for your app too. If you know what users really need and want you will know how to grab their attention and convince them to download your app.

And if you sell products through your app a mobile persona will help you come up with some new product ideas that your customers can’t resist.

How to create user personas

Now you know why mobile personas are so important, but do you know how to create user personas? Let’s go over the process right now.

What you need to know

Creating a mobile persona isn’t that difficult, especially if you’ve done your job of conducting sufficient market research.

The information you need to know about your target market includes, but is not limited to the following list:

  • The average age of your app’s users.
  • The location of your app’s users.
  • The average income of your app’s users.
  • What your app’s users need and want.
  • What kinds of problems your app’s users face.
  • The level of education your app’s users have attained.

How to research

If you haven’t done market research you probably don’t have enough information to create a user persona. Start researching ASAP so that you can come up with a successful marketing strategy.

Here are some ways to conduct your research:

  • Ask users from your target market to complete a survey.
  • Interview users from your target market.
  • Look at social media to find out what your targeted users are saying.
  • Review and analyze case studies.
  • Look at what your target market already likes (products, websites…) and try to find out what is attracting them.

Your mobile persona

Once you’ve gathered enough information about your target market you can create a user persona. Your buyer persona will need a:

  • Name;
  • Age;
  • Job;
  • List of educational achievements;
  • Location of residence;
  • Set of skills;
  • List of dreams and desires,
  • List of pain points and struggles.

Once you’ve created a mobile personal, store this information where it can easily be accessed and referenced. Refer to it whenever you are making app updates, brainstorming new products, or devising a marketing plan.

And don’t stop at just one persona. Create a buyer persona to match each group of users your app will target. Repeat the process listed above for each one of those groups.

It’s important to remember that mobile personas really do contribute to the success of your app. So now that you know how to create a persona, get started now!

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