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At ASO World, we believe that App Store Optimization (ASO) isn’t rocket science, but rather a set of transparent processes. Our mission is to make ASO clear for you and easy to navigate with just a couple of clicks.

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Table of Contents

  1. What is App Store Optimization (ASO)?
  2. buy app ratings
  3. app ranking service

What is App Store Optimization (ASO)?

App Store Optimization (ASO) is the process of improving the visibility of a mobile application in app stores.

To be more specific, the optimization process ranks an application via keyword search in the stores and then brings it to the top in the search listing. As soon as the app reaches the top places in keyword ranking, it is more likely to drive more downloads.

The goal of ASO is to maximize your app visibility, drive more traffic to your app page, and increase organic installs.

ASO focuses on:

  • Textual metadata (app title, subtitle, description, keyword field, etc.).
  • App Stores and Keywords Search suggestions.
  • Competitors’ metadata.
  • Visual elements of the app page (icon, screenshot, video preview, and other visible parts of the product page).
  • Conversion Rate Optimization.
  • User Acquisition + third-party services (Apple Search Ads).

Have you ever wondered how many new apps are created each year?

Let’s take a look at the latest data from Business of Apps. In 2020 users had 2.56 million apps in Google Play and 1.85 million apps in the App Store to choose from. And they certainly are choosing!

App Annie sets the total number of app downloads in 2019 at 204 billion; up from 140 billion in 2016. This means that app downloads increased by 45%.

Why is App Search Optimization so important?

  1. The main goal of ASO is to reach as many relevant users as possible. According to Apple, 65% of consumers download the app they’ve discovered via the search.
  2. Users downloading via search results are more loyal than those who download through paid channels.
  3. According to Appsflyer, customers acquired through search have a 150% higher retention rate than users obtained through paid campaigns.

By investing your time in App Store Optimization, you can increase app visibility and increase organic installs for the app.

So, if App Store Optimization provides up to 65% of store visibility, does it mean I should only focus on it?

Not exactly: everything depends on your app type. If you release a new messenger, you’ll struggle with search traffic, as most users look for specific brands by their names, like Facebook, Snapchat, or Viber.

Alternatively, if you have a news, music, or dating app, you have much more potential to gain more installs from search results with a focus on generic keywords.

By summarizing the above, we come to the following conclusions:

  • App Store and Google Play search provide a significant amount of relevant traffic. Therefore ASO is a must-have for any app developer or marketer.
  • Your search potential depends on your app type: some may need an additional distribution channel to raise its visibility and overall brand recognition.
  • Store search provides you with relevant traffic and can help your app gain organic downloads, so ASO should be conducted regularly.
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