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At ASO World, we believe that App Store Optimization (ASO) isn’t rocket science, but rather a set of transparent processes. Our mission is to make ASO clear for you and easy to navigate with just a couple of clicks.
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App Store Optimization (ASO) is the process of improving the visibility of a mobile application in app stores.
To be more specific, the optimization process ranks an application via keyword search in the stores and then brings it to the top in the search listing. As soon as the app reaches the top places in keyword ranking, it is more likely to drive more downloads.
The goal of ASO is to maximize your app visibility, drive more traffic to your app page, and increase organic installs.
ASO focuses on:
Let’s take a look at the latest data from Business of Apps. In 2020 users had 2.56 million apps in Google Play and 1.85 million apps in the App Store to choose from. And they certainly are choosing!
App Annie sets the total number of app downloads in 2019 at 204 billion; up from 140 billion in 2016. This means that app downloads increased by 45%.
By investing your time in App Store Optimization, you can increase app visibility and increase organic installs for the app.
So, if App Store Optimization provides up to 65% of store visibility, does it mean I should only focus on it?
Not exactly: everything depends on your app type. If you release a new messenger, you’ll struggle with search traffic, as most users look for specific brands by their names, like Facebook, Snapchat, or Viber.
Alternatively, if you have a news, music, or dating app, you have much more potential to gain more installs from search results with a focus on generic keywords.
By summarizing the above, we come to the following conclusions: